Snapchat’s first ‘Our Story’ collaborative photo experiment was strictly an opt-in affair where you had to add a user to see it at all.
Twitter has announced that a new tweet activity analytics dashboard for advertisers, Twitter card publishers and verified users has gone live today and shows detailed data on how organic tweets and content are engaging with followers.
Facebook may have brushed over the anger surrounding a recent psychological experiment which influenced what users saw in their feeds, you can read our article on it here. However they are coming under intense fire as regulators are not entirely content with what has been going on in the Facebook offices.
One of Facebook’s team members that helped to run secret psychological experiments on some of its users has now written a note explaining the motivations behind their efforts, adding an apology for how its scientific paper on the research describe their efforts.
In a post on his own Facebook page, the paper’s co-author Adam Kramer stated the company wanted to run these tests because they care about the emotional impact their network has on its users. The company decided to run the experiment in January 2012 on over 600,000 users without their knowledge. Facebook changed those users’ news feeds to highlight either positive or negative posts from their friends.
The results of that experiment were published earlier in June in Proceedings Of The National Academy Of Sciences but came to light this weekend. Some Facebook users have since expressed concerns about how the company conducted these efforts. In his post on Sunday, Kramer wrote:
We felt that it was important to investigate the common worry that seeing friends post positive content leads to people feeling negative or left out. At the same time, we were concerned that exposure to friends’ negativity might lead people to avoid visiting Facebook. We didn’t clearly state our motivations in the paper.
Ultimately, the goal of their efforts in 2012 was to make Facebook a better service for users, according to Kramer, and they created their experiment without any intention to upset anyone. He added:
I can understand why some people have concerns about it, and my coauthors and I are very sorry for the way the paper described the research and any anxiety it caused. In hindsight, the research benefits of the paper may not have justified all of this anxiety.
Kramer hinted that Facebook might change how it conducts this type of research in the future, stating they are “working on improving our internal review practices.” If you feel you simply can’t trust Facebook anymore, there is a way to delete your account from their network.
How do you feel about Kramer’s explanation on these secret experiments that were conducted without the awareness of some Facebook users?
Social media, not only is it becoming a great way to get to your customers if you are a business, it is quickly becoming the way to get to your customers online. Here are my top 5 favourite social media campaigns to date, true displays of social media genius which have reached out and touched customers and caught attention over the world.
Just the other day, Twitter announced that they now support GIFs. Oh how Twitter users rejoiced and celebrated the news, in fact Twitter was flooded with GIFs of celebration and praise. Some people were critical however, despite the GIFs coming to Twitter at last, ReadWrite’s Lauren Orsini wrote ;
Facebook has rolled out an update for its Android app which is meant to speed things up for users. The app has been known to be somewhat slow at times on a top end phone and with a decent internet connection however if the company has delivered on its latest promise then we have a company trip to Africa to thank for it.
The FBI has a list detailing about 2,800 of the many different abbreviations and acronyms used on social media. In addition to familiar terms like LOL or BRB, the 83-page lexicon contains more inexplicable entries like YTP (YouTube Poop) and WYLASOMWTC (Would you like a saucer of milk with that comment?).
There are also incriminating shorthands such as GAC (Guilty as Charged) and IITYWIMIWHTKY (If I tell you what it means, I will have to kill you). While comprehensive, the compilation appears somewhat dated in places. A troll, for example, is defined as a deliberately provocative “message board” user.
According to the introduction preceding each page, the glossary of Internet terms was put together by the agency’s Intelligence Research Support Unit and is adorably described as useful for “keeping up” with children or grandchildren.
The list was published after a Freedom of Information request was filed through MuckRock, an organization that assists the public in acquiring data from the federal government.