It is not something I do often, review and give opinion on a company’s approach to social media in a feature article however KLM has grabbed my eye and I couldn’t resist sharing the story of KLM, the airline company which has truly embraced social media, grabbed it and made it their own in a way that no other has done so yet, not just in the airline industry but all across the board.
KLM has been such a huge success on social media for the simple reason that they are not afraid of failure, if we are to learn from any company it is KLM.
You, yes thats right, you! You can now get the OS X beta for upcoming releases if you of course have an Apple Mac. Previously you had to be a developer to get your hands on the beta versions but Apple has now decided that anyone can avail of the programme. Simply go to the Apple website, access the developer portal, sign up for the programme and Apple will seed the latest beta to you. Go ahead and install it for free and you can have the latest version of OS X before public release!
However, is this a good idea? I mean the latest software could sound pretty good to some users, but is there a risk associated with doing this? Also, if there is a risk, then just how big of a risk is it?