It is not something I do often, review and give opinion on a company’s approach to social media in a feature article however KLM has grabbed my eye and I couldn’t resist sharing the story of KLM, the airline company which has truly embraced social media, grabbed it and made it their own in a way that no other has done so yet, not just in the airline industry but all across the board.
KLM has been such a huge success on social media for the simple reason that they are not afraid of failure, if we are to learn from any company it is KLM.
When I first saw the advert I knew this was going to happen, mainly because when I saw the mayday button in action I knew I would be one of those people to screw around with it. For those of you who may not know, Mayday offers a whole new level of customer interaction, the ability to see the person who is trying to help you on the other end.
Of course this has led to an opening for abuse of the system and CEO Jeff Bezos has revealed that Amazon get some unusual requests via the mayday feature.
In Ireland, and in many countries I imagine, phone contracts involve you going into the store, presenting your ID, filling out forms, providing a bank statement and setting up a direct debit. It is not a difficult process and pretty much anyone can get one, they are not rejected based on how much you earn as such. Well French citizens are about to have it as easy as buying a French baguette.
Introducing, the mobile phone contract vending machine! A sim vending kiosk arriving in France soon.